By Raul Ramos y Sanchez The Latina Book Club welcomes the author of AMERICA LIBRE and HOUSE DIVIDED to its Hispanic Heritage Month Celebration. Hispanic Heritage Month is a much-deserved commemoration of the nation’s fastest-growing ethnic group. But it’s more than opportunity to celebrate. It’s also an opportunity to educate, a chance to dispel the many widespread myths about Latinos. Ironically, many of these misconceptions are often perpetuated by other Latinos. The most common source is the “Hispanic marketing expert” who conjures imaginary characteristics about all Latinos to assert their expertise. Here are just a few actual examples: “Hispanics tend to place less importance on time as a concept. This can be frustrating to many non-Hispanics who are used to a fast moving world and are constantly rushing and planning for the future.” “Discussions with Hispanics tend to be more emotional and less rational. Understanding this will allow you to build powerfu...